Marketing Research That Won't Break the Bank
Alan R. Andreasen
Reading Time
at 250 WPM5h 4m
The average reader, reading at a speed of 250 WPM, would take 5h 4m to read Marketing Research That Won't Break the Bank.
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11
days at 30 min/day
304
total minutes
Marketing Research That Won't Break the Bank
Published
September 17, 2002
Publisher
Jossey-Bass
Pages
304
ISBN-13
9780787964191
ISBN-10
0787964190
Description
"In Marketing Research That Won't Break the Bank, Alan Andreasen shows readers how to get the information they need to make smart, strategic decisions without spending a lot of money. The tools and techniques presented will help managers gain an in-depth understanding of their target market, competitors, and environment without stretching the organization's budget.". "Marketing Research That Won't Break the Bank shows that research need not be expensive, overly complex, or involve complicated statistics to be extremely helpful to managers in a wide range of organizations. Andreasen demystifies marketing research in an accessible, readable, and easy-to-use way, sweeping away the misconceptions that keep managers from doing marketing research and motivating them to get started. He offers a basic approach that assures that any research done is actually needed and useful to the manager and describes a variety of low-cost research techniques that can provide management with crucial market insights and improve decision making. Andreasen offers insights on how to use the Web, conduct low-cost surveys and focus groups, make astute observations of customers and competitors, use simple experiments to test tactics and strategies, create internal records that yield maximum creative insight, and more."--BOOK JACKET.
Subjects
Frequently Asked Questions
How many pages are in Marketing Research That Won't Break the Bank?
This edition of Marketing Research That Won't Break the Bank has approximately 304 pages. Please note, this is an estimate and the exact page count can vary between hardcover, paperback, and e-book versions.
How long does it take to read Marketing Research That Won't Break the Bank?
For most readers, Marketing Research That Won't Break the Bank typically takes between 6h 20m and 4h 13m to complete. This is based on the book's length of approximately 76,000 words and common reading speeds.
Here's a detailed breakdown: • Continuous reading at 250 WPM: approximately 5h 4m of focused reading • Casual reading (30 minutes/day): you could finish in roughly 11 days • Estimated word count: 76,000 words
Your individual reading time will vary based on your personal reading pace, the amount of daily reading time, and your familiarity with the subject matter.
What is the word count of Marketing Research That Won't Break the Bank?
The estimated word count for Marketing Research That Won't Break the Bank is approximately 76,000 words. This figure is calculated using industry-standard methods that consider genre-specific word density patterns, typical formatting and layout characteristics, and standard words-per-page ratios for published books.
This is an approximation — actual word count may vary based on font size, formatting, edition, and the presence of illustrations or charts.
Who is the author of Marketing Research That Won't Break the Bank?
Marketing Research That Won't Break the Bank was written by Alan R. Andreasen.
When was Marketing Research That Won't Break the Bank published?
The publication date for this specific edition is September 17, 2002. The original work may have been published on a different date.