Consumer behavior
Leon G. Schiffman
Reading Time
at 250 WPM10 hours
The average reader, reading at a speed of 250 WPM, would take 10 hours to read Consumer behavior.
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20
days at 30 min/day
600
total minutes
Consumer behavior
by Leon G. Schiffman, Leslie Lazar Kanuk
Published
2014
Publisher
Pearson Education, Limited
Pages
600
ISBN-13
9780133131031
Description
Consumer behaviour, 12th edition explores how the examination and application of consumer behaviour is central to the planning, development and implementation of successful marketing strategies. Additionally, the present edition has been molded keeping in mind that the Indian marketing context has several unique aspects that are different from a developed market. The diversity and nuances of such a context have been captured in the backdrop of conceptual frameworks. With an emphasis on developing a variety of useful skills, This text prepares students for careers in brand management, advertising and consumer research. The 12th edition has been significantly updated to address contemporary trends and issues, including the impact of modern technology on marketing and consumer behaviour, with coverage of the value exchange between consumers and marketers, astute positioning and more. The role of new media providing students with a thorough understanding of how marketers can engage with consumers across social media platforms, manage successful, targeted campaigns and track and measure the results. A new section exploring the effects that hidden motives have on consumer behaviour in Chapter 3.
Subjects
Frequently Asked Questions
How many pages are in Consumer behavior?
This edition of Consumer behavior has approximately 600 pages. Please note, this is an estimate and the exact page count can vary between hardcover, paperback, and e-book versions.
How long does it take to read Consumer behavior?
For most readers, Consumer behavior typically takes between 12h 30m and 8h 20m to complete. This is based on the book's length of approximately 150,000 words and common reading speeds.
Here's a detailed breakdown: • Continuous reading at 250 WPM: approximately 10h 0m of focused reading • Casual reading (30 minutes/day): you could finish in roughly 20 days • Estimated word count: 150,000 words
Your individual reading time will vary based on your personal reading pace, the amount of daily reading time, and your familiarity with the subject matter.
What is the word count of Consumer behavior?
The estimated word count for Consumer behavior is approximately 150,000 words. This figure is calculated using industry-standard methods that consider genre-specific word density patterns, typical formatting and layout characteristics, and standard words-per-page ratios for published books.
This is an approximation — actual word count may vary based on font size, formatting, edition, and the presence of illustrations or charts.
Who is the author of Consumer behavior?
Consumer behavior was written by Leon G. Schiffman, Leslie Lazar Kanuk.
When was Consumer behavior published?
The publication date for this specific edition is 2014. The original work may have been published on a different date.