Cases in consumer behaviour
Gerrit Antonides
Reading Time
at 250 WPM3 hours
The average reader, reading at a speed of 250 WPM, would take 3 hours to read Cases in consumer behaviour.
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6
days at 30 min/day
180
total minutes
Cases in consumer behaviour
by Gerrit Antonides, W. Fred van Raaij
Published
July 16, 1999
Publisher
Wiley
Pages
180
ISBN-13
9780471987819
ISBN-10
0471987816
Description
"Contains a selection of case studies which examine different aspects of the behaviour of European consumers. These case studies consider, amongst other issues, personal consumer decisions and interactive household decision making; cultural and social effects on consumer behaviour; new product development and diffusion in different countries; marketing communications; and consumer satisfaction and welfare."
Frequently Asked Questions
How many pages are in Cases in consumer behaviour?
This edition of Cases in consumer behaviour has approximately 180 pages. Please note, this is an estimate and the exact page count can vary between hardcover, paperback, and e-book versions.
How long does it take to read Cases in consumer behaviour?
For most readers, Cases in consumer behaviour typically takes between 3h 45m and 2h 30m to complete. This is based on the book's length of approximately 45,000 words and common reading speeds.
Here's a detailed breakdown: • Continuous reading at 250 WPM: approximately 3h 0m of focused reading • Casual reading (30 minutes/day): you could finish in roughly 6 days • Estimated word count: 45,000 words
Your individual reading time will vary based on your personal reading pace, the amount of daily reading time, and your familiarity with the subject matter.
What is the word count of Cases in consumer behaviour?
The estimated word count for Cases in consumer behaviour is approximately 45,000 words. This figure is calculated using industry-standard methods that consider genre-specific word density patterns, typical formatting and layout characteristics, and standard words-per-page ratios for published books.
This is an approximation — actual word count may vary based on font size, formatting, edition, and the presence of illustrations or charts.
Who is the author of Cases in consumer behaviour?
Cases in consumer behaviour was written by Gerrit Antonides, W. Fred van Raaij.
When was Cases in consumer behaviour published?
The publication date for this specific edition is July 16, 1999. The original work may have been published on a different date.