Statistics for marketing and consumer research
Mario Mazzocchi
Reading Time
at 250 WPM7h 11m
The average reader, reading at a speed of 250 WPM, would take 7h 11m to read Statistics for marketing and consumer research.
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15
days at 30 min/day
431
total minutes
Statistics for marketing and consumer research
Published
2008
Publisher
SAGE Publications, Incorporated
Pages
431
ISBN-13
9781283288453
Description
Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each method as well as showing how they are applied. The book is accompanied by two real data sets to replicate examples and with exercises to solve, as well as detailed guidance on the use of appropriate software including: 750 powerpoint slides with lecture notes and step-by-step guides to run analyses in SPSS (also includes screenshots); and 136 multiple choice questions for tests. This is augmented by in-depth discussion of topics including: sampling - data management and statistical packages; hypothesis testing; cluster analysis; and, structural equation modelling. -- Publisher description.
Frequently Asked Questions
How many pages are in Statistics for marketing and consumer research?
This edition of Statistics for marketing and consumer research has approximately 431 pages. Please note, this is an estimate and the exact page count can vary between hardcover, paperback, and e-book versions.
How long does it take to read Statistics for marketing and consumer research?
For most readers, Statistics for marketing and consumer research typically takes between 8h 59m and 5h 59m to complete. This is based on the book's length of approximately 107,750 words and common reading speeds.
Here's a detailed breakdown: • Continuous reading at 250 WPM: approximately 7h 11m of focused reading • Casual reading (30 minutes/day): you could finish in roughly 15 days • Estimated word count: 107,750 words
Your individual reading time will vary based on your personal reading pace, the amount of daily reading time, and your familiarity with the subject matter.
What is the word count of Statistics for marketing and consumer research?
The estimated word count for Statistics for marketing and consumer research is approximately 107,750 words. This figure is calculated using industry-standard methods that consider genre-specific word density patterns, typical formatting and layout characteristics, and standard words-per-page ratios for published books.
This is an approximation — actual word count may vary based on font size, formatting, edition, and the presence of illustrations or charts.
Who is the author of Statistics for marketing and consumer research?
Statistics for marketing and consumer research was written by Mario Mazzocchi.
When was Statistics for marketing and consumer research published?
The publication date for this specific edition is 2008. The original work may have been published on a different date.