Contagious
Jonah Berger
Reading Time
at 250 WPM4h 16m
The average reader, reading at a speed of 250 WPM, would take 4h 16m to read Contagious.
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9
days at 30 min/day
256
total minutes
Contagious
by Jonah Berger
Published
2013
Publisher
Simon & Schuster, Limited
Pages
256
ISBN-13
9781451686593
Description
In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. The book combines groundbreaking research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly cheese-steak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the seemingly most boring products there is: a blender. If you've wondered why certain stories get shared, e-mails get forwarded, or videos go viral, Contagious explains why, and shows how to leverage these concepts to craft contagious content. This book provides a set of specific, actionable techniques for helping information spread - for designing messages, advertisements, and information that people will share. Whether you're a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, this book will show you how to make your product or idea catch on.
Subjects
Mere Christianity
Über die spezielle und die allgemeine Relativitätstheorie
Autobiography of a Yogi
The Constitution of the United States and related documents
For Whom the Bell Tolls
A Brief History of Time
Frequently Asked Questions
How many pages are in Contagious?
This edition of Contagious has approximately 256 pages. Please note, this is an estimate and the exact page count can vary between hardcover, paperback, and e-book versions.
How long does it take to read Contagious?
For most readers, Contagious typically takes between 5h 20m and 3h 33m to complete. This is based on the book's length of approximately 64,000 words and common reading speeds.
Here's a detailed breakdown: • Continuous reading at 250 WPM: approximately 4h 16m of focused reading • Casual reading (30 minutes/day): you could finish in roughly 9 days • Estimated word count: 64,000 words
Your individual reading time will vary based on your personal reading pace, the amount of daily reading time, and your familiarity with the subject matter.
What is the word count of Contagious?
The estimated word count for Contagious is approximately 64,000 words. This figure is calculated using industry-standard methods that consider genre-specific word density patterns, typical formatting and layout characteristics, and standard words-per-page ratios for published books.
This is an approximation — actual word count may vary based on font size, formatting, edition, and the presence of illustrations or charts.
Who is the author of Contagious?
Contagious was written by Jonah Berger.
When was Contagious published?
The publication date for this specific edition is 2013. The original work may have been published on a different date.