Coercion
Douglas Rushkoff
Reading Time
at 250 WPM5h 36m
The average reader, reading at a speed of 250 WPM, would take 5h 36m to read Coercion.
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12
days at 30 min/day
336
total minutes
Coercion
Published
2000
Publisher
Dt. Verl.-Anst.
Pages
336
ISBN-13
9783421054241
ISBN-10
342105424X
Description
Rushkoff warns that the promise of the Net as an open-ended civic forum is fading, as relentless corporate marketers peddle their wares and capitalize on shortened attention spans. He identifies subtle forms of coercion used by advertisers, public relations experts, politicians, religious leaders and customer service reps, among others, and provides examples of how the ordinary person is often unsuspectingly manipulated, whether in the shopping mall, at a sports event or in a Muzak-drenched store or office. This analysis is particularly strong when deconstructing the "postmodern" techniques of persuasion that advertisers use to reach increasingly cynical target audiences, including commercials that self-consciously mock the marketing process. Rushkoff also argues that mass spectacles (e.g., rock festivals, Louis Farrakhan's Million Man March, Promise Keepers rallies) foster "tribal loyalty" but are often contrived, commercial or downright destructive. He devotes a chapter to pyramid schemes used by cults, infomercials, Internet con artists and get-rich-quick marketers. His freewheeling survey underscores the social cost of these coercive strategies, which, he says, tend to make us see one another as marks.
Subjects
Frequently Asked Questions
How many pages are in Coercion?
This edition of Coercion has approximately 336 pages. Please note, this is an estimate and the exact page count can vary between hardcover, paperback, and e-book versions.
How long does it take to read Coercion?
For most readers, Coercion typically takes between 7h 0m and 4h 40m to complete. This is based on the book's length of approximately 84,000 words and common reading speeds.
Here's a detailed breakdown: • Continuous reading at 250 WPM: approximately 5h 36m of focused reading • Casual reading (30 minutes/day): you could finish in roughly 12 days • Estimated word count: 84,000 words
Your individual reading time will vary based on your personal reading pace, the amount of daily reading time, and your familiarity with the subject matter.
What is the word count of Coercion?
The estimated word count for Coercion is approximately 84,000 words. This figure is calculated using industry-standard methods that consider genre-specific word density patterns, typical formatting and layout characteristics, and standard words-per-page ratios for published books.
This is an approximation — actual word count may vary based on font size, formatting, edition, and the presence of illustrations or charts.
Who is the author of Coercion?
Coercion was written by Douglas Rushkoff.
When was Coercion published?
The publication date for this specific edition is 2000. The original work may have been published on a different date.