Merkartikelen

17 books
The Origin of BrandsAl Ries
⏱ 5h 20m

The Origin of Brands

Al Ries

2004320 pp.
Brand leadershipDavid A. Aaker
⏱ 6h 8m

Brand leadership

David A. Aaker

2000368 pp.
Encyclopedia of consumer brandsJanice Jorgensen

Encyclopedia of consumer brands

Janice Jorgensen

1994No page data
Encyclopedia of consumer brandsJanice Jorgensen

Encyclopedia of consumer brands

Janice Jorgensen

1994No page data
"Diesel" (Cutting Edge)Ted Polhemus
⏱ 1h 4m

"Diesel" (Cutting Edge)

Ted Polhemus

199864 pp.
Encyclopedia of consumer brandsJanice Jorgensen

Encyclopedia of consumer brands

Janice Jorgensen

1994No page data
Brand MeaningMark Batey
⏱ 4h 8m

Brand Meaning

Mark Batey

2008248 pp.
Brand LeadershipDavid A. Aaker
⏱ 6h 8m

Brand Leadership

David A. Aaker

2002368 pp.
The Best of BrandingJames R. Gregory
⏱ 4h 48m

The Best of Branding

James R. Gregory

2003288 pp.
Trading UpMichael J. Silverstein
⏱ 5h 20m

Trading Up

Michael J. Silverstein

2004320 pp.
Brand Portfolio StrategyDavid A. Aaker
⏱ 6h 8m

Brand Portfolio Strategy

David A. Aaker

2004368 pp.
Trading upMichael Silverstein
⏱ 5h 0m

Trading up

Michael Silverstein

2003300 pp.
Handbook of Research in International MarketingSubhash C. Jain
⏱ 8h 20m

Handbook of Research in International Marketing

Subhash C. Jain

2003500 pp.
Brand hijackAlex Wipperfürth
⏱ 4h 40m

Brand hijack

Alex Wipperfürth

2005280 pp.
BrandedAlissa Quart
⏱ 3h 58m

Branded

Alissa Quart

2003238 pp.
What's in a Name?John Philip Jones
⏱ 5h 8m

What's in a Name?

John Philip Jones

2002308 pp.
Creating images and the psychology of marketing communicationsLynn R. Kahle
⏱ 6h 45m

Creating images and the psychology of marketing communications

Lynn R. Kahle

2006405 pp.