Brand Choice

219 books
BrandwashedMartin Lindstrom
⏱ 4h 30m

Brandwashed

Martin Lindstrom

2011270 pp.
Brand FailuresMatt Haig
⏱ 4h 45m

Brand Failures

Matt Haig

2003285 pp.
Brand loyaltyJacob Jacoby
⏱ 2h 37m

Brand loyalty

Jacob Jacoby

1978157 pp.
Experience the MessageMax Lenderman
⏱ 5h 28m

Experience the Message

Max Lenderman

2005328 pp.
BrandedAlissa Quart
⏱ 3h 58m

Branded

Alissa Quart

2003238 pp.
Brand HijackAlex Wipperfurth
⏱ 4h 48m

Brand Hijack

Alex Wipperfurth

2005288 pp.
Celebrity endorsements and brand personalitySubhadip Roy
⏱ 31m

Celebrity endorsements and brand personality

Subhadip Roy

200931 pp.
Managing brand equityEliot Maltz
⏱ 42m

Managing brand equity

Eliot Maltz

199142 pp.
Handbook of brand relationshipsDeborah J. MacInnis
⏱ 7h 12m

Handbook of brand relationships

Deborah J. MacInnis

2009432 pp.
Brand marketingwilliam M. Weilbacher
⏱ 3h 30m

Brand marketing

william M. Weilbacher

1993210 pp.
Brand equity through brand awarenessStephen J.S. Holden
⏱ 4h 8m

Brand equity through brand awareness

Stephen J.S. Holden

1992248 pp.
How Americans Can Buy AmericanRoger Simmermaker
⏱ 5h 52m

How Americans Can Buy American

Roger Simmermaker

1996352 pp.
Creating images and the psychology of marketing communicationLynn R. Kahle
⏱ 7h 20m

Creating images and the psychology of marketing communication

Lynn R. Kahle

2006440 pp.
BrandingGeoffrey Randall
⏱ 3h 9m

Branding

Geoffrey Randall

2000189 pp.
Encyclopedia of consumer brandsJanice Jorgensen

Encyclopedia of consumer brands

Janice Jorgensen

1994No page data
Encyclopedia of consumer brandsJanice Jorgensen

Encyclopedia of consumer brands

Janice Jorgensen

1994No page data
Beyond the brandJohn Winsor
⏱ 4h 47m

Beyond the brand

John Winsor

2004287 pp.
The structure and discriminant power of attitudesYvan Allaire
⏱ 18m

The structure and discriminant power of attitudes

Yvan Allaire

197018 pp.
Beyond brandingJoe Marconi
⏱ 3h 39m

Beyond branding

Joe Marconi

1993219 pp.
Brand adoption by BoP retailersPiyush Kumar Sinha
⏱ 30m

Brand adoption by BoP retailers

Piyush Kumar Sinha

201430 pp.
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