Advertising Research

532 books
The hidden persuadersVance Packard
⏱ 4h 35m

The hidden persuaders

Vance Packard

1957275 pp.
Cashvertising OnlineDrew Eric Whitman

Cashvertising Online

Drew Eric Whitman

2023No page data
Brands and brandingRita Clifton
⏱ 4h 16m

Brands and branding

Rita Clifton

2003256 pp.
How advertising worksJohn Philip Jones
⏱ 5h 58m

How advertising works

John Philip Jones

1998358 pp.
Paid attentionFaris Yakob
⏱ 3h 28m

Paid attention

Faris Yakob

2015208 pp.
Advances in Advertising ResearchSara Rosengren
⏱ 6h 47m

Advances in Advertising Research

Sara Rosengren

2010407 pp.
Review of Marketing ResearchNaresh K. Malhotra
⏱ 3h 56m

Review of Marketing Research

Naresh K. Malhotra

2004236 pp.
Advertising and public relations researchDonald W. Jugenheimer
⏱ 6h 24m

Advertising and public relations research

Donald W. Jugenheimer

2010384 pp.
Effective FrequencyMichael J. Naples
⏱ 2h 23m

Effective Frequency

Michael J. Naples

1979143 pp.
Spending advertising moneySimon Broadbent
⏱ 6h 15m

Spending advertising money

Simon Broadbent

1970375 pp.
How to Research TrendsEls Dragt
⏱ 3h 20m

How to Research Trends

Els Dragt

2017200 pp.
Handbook of International Advertising ResearchHong Cheng
⏱ 10h 56m

Handbook of International Advertising Research

Hong Cheng

2014656 pp.
Consuming KidsSusan Linn
⏱ 4h 40m

Consuming Kids

Susan Linn

2004280 pp.
Spending advertising moneySimon Broadbent
⏱ 5h 49m

Spending advertising money

Simon Broadbent

1970349 pp.
Measuring Advertising EffectivenessWilliam D. Wells
⏱ 7h 4m

Measuring Advertising Effectiveness

William D. Wells

1997424 pp.
Advertising effectiveness bibliographyDavid Corkindale
⏱ 4h 3m

Advertising effectiveness bibliography

David Corkindale

1975243 pp.
Doublespeak: From Revenue Enhancement to Terminal LivingWilliam Lutz
⏱ 5h 4m

Doublespeak: From Revenue Enhancement to Terminal Living

William Lutz

1990304 pp.
Handbook of Research on International AdvertisingShintaro Okazaki

Handbook of Research on International Advertising

Shintaro Okazaki

2012No page data
The measurement of advertising effectsHotchkiss, George Burton
⏱ 4h 8m

The measurement of advertising effects

Hotchkiss, George Burton

1927248 pp.
Measuring advertising readership and results.Daniel Starch
⏱ 4h 30m

Measuring advertising readership and results.

Daniel Starch

1966270 pp.
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