658 8 342

5 books
DecodedPhil P. Barden
⏱ 4h 48m

Decoded

Phil P. Barden

2013288 pp.
How Customers ThinkGerald Zaltman
⏱ 5h 52m

How Customers Think

Gerald Zaltman

2003352 pp.
Consumer behavior and managerial decision makingFrank R. Kardes
⏱ 8h 25m

Consumer behavior and managerial decision making

Frank R. Kardes

1999505 pp.
Handbook of consumer behaviorHarold H. Kassarjian
⏱ 10h 14m

Handbook of consumer behavior

Harold H. Kassarjian

1991614 pp.
Collecting in a consumer societyRussell W. Belk
⏱ 3h 18m

Collecting in a consumer society

Russell W. Belk

1995198 pp.