Videostyle in presidential campaigns

Lynda Lee Kaid

at 250 WPM

3h 46m

The average reader, reading at a speed of 250 WPM, would take 3h 46m to read Videostyle in presidential campaigns.

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8

days at 30 min/day

226

total minutes

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Videostyle in presidential campaigns

by Lynda Lee Kaid, Anne Johnston

2000

ABC-CLIO, LLC

226

9781282403901

Description

"Kaid and Johnston report the results of a systematic and thorough analysis of virtually all of the political commercials used in general election campaigns from 1952 through the 1996 presidential contest. Since 1952, when Eisenhower's media consultants decided they could "warm up" the General's personality and overcome selective exposure by using short spots on television, advertising has played a major role in American presidential campaigns. By the late 1990s, candidates and their political parties spent hundreds of millions on TV ads. For better or worse, political spots have become the dominant form of communication between voters and candidates. This research establishes clear videostyles for incumbents and challengers and demonstrates that candidate party and electoral position can have strong influences in style and content of political advertising. This book will be important to scholars, students, and other researchers involved with political communications, mass communications, and presidential elections."--BOOK JACKET.

Frequently Asked Questions

How many pages are in Videostyle in presidential campaigns?

This edition of Videostyle in presidential campaigns has approximately 226 pages. Please note, this is an estimate and the exact page count can vary between hardcover, paperback, and e-book versions.

How long does it take to read Videostyle in presidential campaigns?

For most readers, Videostyle in presidential campaigns typically takes between 4h 43m and 3h 8m to complete. This is based on the book's length of approximately 56,500 words and common reading speeds.

Here's a detailed breakdown: • Continuous reading at 250 WPM: approximately 3h 46m of focused reading • Casual reading (30 minutes/day): you could finish in roughly 8 days • Estimated word count: 56,500 words

Your individual reading time will vary based on your personal reading pace, the amount of daily reading time, and your familiarity with the subject matter.

What is the word count of Videostyle in presidential campaigns?

The estimated word count for Videostyle in presidential campaigns is approximately 56,500 words. This figure is calculated using industry-standard methods that consider genre-specific word density patterns, typical formatting and layout characteristics, and standard words-per-page ratios for published books.

This is an approximation — actual word count may vary based on font size, formatting, edition, and the presence of illustrations or charts.

Who is the author of Videostyle in presidential campaigns?

Videostyle in presidential campaigns was written by Lynda Lee Kaid, Anne Johnston.

When was Videostyle in presidential campaigns published?

The publication date for this specific edition is 2000. The original work may have been published on a different date.