The complete database marketer
Arthur Middleton Hughes
Reading Time
at 250 WPM9h 10m
The average reader, reading at a speed of 250 WPM, would take 9h 10m to read The complete database marketer.
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19
days at 30 min/day
550
total minutes
The complete database marketer
Published
September 1, 1995
Publisher
McGraw-Hill
Pages
550
ISBN-13
9781557388933
ISBN-10
1557388938
Description
Regardless of what you're selling, to market effectively today you need a marketing database that links you to your loyal customers who are eager to be the first to learn about your new offerings. You will need to be linked to active prospects whom you will transform into loyal customers. You will need to use the information in the database to understand your customers and to communicate with them one-on-one. And the way to do that is to build a marketing database and use it to establish and maintain profitable lifetime relationships with your customer. The Complete Database Marketer will show you how. . The Complete Database Marketer has been totally redrafted to bring it up to date with developments through 1995, including media selection for database marketing; the PC server and the mainframe; hardware and software for database marketing; selling the database to top management; measured marketing for retail chains; lifetime value calculation; and marketing for banking, publishing, and business-to-business.
Subjects
NASA/DoD aerospace knowledge diffusion research project
Reconfigurable Processor Array A Bit Sliced Parallel Computer (USA)
Customer relationship management
Statistical and machine-learning data mining
Strategic marketing for the digital age
Marketing analytics
Frequently Asked Questions
How many pages are in The complete database marketer?
This edition of The complete database marketer has approximately 550 pages. Please note, this is an estimate and the exact page count can vary between hardcover, paperback, and e-book versions.
How long does it take to read The complete database marketer?
For most readers, The complete database marketer typically takes between 11h 28m and 7h 38m to complete. This is based on the book's length of approximately 137,500 words and common reading speeds.
Here's a detailed breakdown: • Continuous reading at 250 WPM: approximately 9h 10m of focused reading • Casual reading (30 minutes/day): you could finish in roughly 19 days • Estimated word count: 137,500 words
Your individual reading time will vary based on your personal reading pace, the amount of daily reading time, and your familiarity with the subject matter.
What is the word count of The complete database marketer?
The estimated word count for The complete database marketer is approximately 137,500 words. This figure is calculated using industry-standard methods that consider genre-specific word density patterns, typical formatting and layout characteristics, and standard words-per-page ratios for published books.
This is an approximation — actual word count may vary based on font size, formatting, edition, and the presence of illustrations or charts.
Who is the author of The complete database marketer?
The complete database marketer was written by Arthur Middleton Hughes.
When was The complete database marketer published?
The publication date for this specific edition is September 1, 1995. The original work may have been published on a different date.