Positioning
Al Ries
Reading Time
at 250 WPM3h 32m
The average reader, reading at a speed of 250 WPM, would take 3h 32m to read Positioning.
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8
days at 30 min/day
212
total minutes
Positioning
by Al Ries, Jack Trout
Published
November 1, 1985
Publisher
Mcgraw-Hill
Pages
212
ISBN-13
9780070652644
ISBN-10
0070652643
Description
"It shook up the world of marketing with all the force of a 20-megaton bomb, and now, two decades later, Positioning is still as fresh and, perhaps, even more relevant, for advertisers in the New Economy. To commemorate the 20th anniversary of the classic book that changed an industry, McGraw-Hill has reunited mavens of marketing Al Ries and Jack Trout to make available to another generation of advertisers the book that forever changed the way advertising is done." "The first book to deal with the problems of communicating to a skeptical public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, Ries and Trout explain how to position an industry leader so that it gets into people's minds and stays there, how to position a follower so that it can occupy a space not claimed by the leader, and how to avoid letting a second product ride on the coattails of an established one."--Jacket.
Subjects
Frequently Asked Questions
How many pages are in Positioning?
This edition of Positioning has approximately 212 pages. Please note, this is an estimate and the exact page count can vary between hardcover, paperback, and e-book versions.
How long does it take to read Positioning?
For most readers, Positioning typically takes between 4h 25m and 2h 57m to complete. This is based on the book's length of approximately 53,000 words and common reading speeds.
Here's a detailed breakdown: • Continuous reading at 250 WPM: approximately 3h 32m of focused reading • Casual reading (30 minutes/day): you could finish in roughly 8 days • Estimated word count: 53,000 words
Your individual reading time will vary based on your personal reading pace, the amount of daily reading time, and your familiarity with the subject matter.
What is the word count of Positioning?
The estimated word count for Positioning is approximately 53,000 words. This figure is calculated using industry-standard methods that consider genre-specific word density patterns, typical formatting and layout characteristics, and standard words-per-page ratios for published books.
This is an approximation — actual word count may vary based on font size, formatting, edition, and the presence of illustrations or charts.
Who is the author of Positioning?
Positioning was written by Al Ries, Jack Trout.
When was Positioning published?
The publication date for this specific edition is November 1, 1985. The original work may have been published on a different date.