Pocketbook Power
Bernice Kanner
Reading Time
at 250 WPM4h 48m
The average reader, reading at a speed of 250 WPM, would take 4h 48m to read Pocketbook Power.
Personalise your estimate by entering your reading speed below
Test my reading speedEnter speed in words per minute
10
days at 30 min/day
288
total minutes
Pocketbook Power
Published
October 20, 2005
Publisher
McGraw-Hill
Pages
288
ISBN-13
9780071462181
ISBN-10
007146218X
Description
While women make up 52.1 percent of the U.S. population, they control two-thirds of the nations disposable income. In Pocketbook Power noted marketing expert and bestselling author Bernice Kanner describes how female spending power has radically transformed the face of advertising and marketing over the past several decades. Combining compelling demographic and statistical information with eye-opening and entertaining "tales from the trenches," she explores how the ad world has responded to a female-dominated marketplace. Industry sector by industry sector, Kanner describes successful approaches that have been used to reach women consumers of apparel, financial services, health care, technology, and more.An entertaining and informative look at how today's women-dominated marketplace is shaking up the status quo on Madison Avenue Anatomizes some of the most successful (and unsuccessful) women-oriented campaigns of all times '
Subjects
Dune
The Pillars of the Earth
NASA/DoD aerospace knowledge diffusion research project
Ender's Game
A Game of Thrones
Memoirs of Sherlock Holmes [11 stories]
Frequently Asked Questions
How many pages are in Pocketbook Power?
This edition of Pocketbook Power has approximately 288 pages. Please note, this is an estimate and the exact page count can vary between hardcover, paperback, and e-book versions.
How long does it take to read Pocketbook Power?
For most readers, Pocketbook Power typically takes between 6h 0m and 4h 0m to complete. This is based on the book's length of approximately 72,000 words and common reading speeds.
Here's a detailed breakdown: • Continuous reading at 250 WPM: approximately 4h 48m of focused reading • Casual reading (30 minutes/day): you could finish in roughly 10 days • Estimated word count: 72,000 words
Your individual reading time will vary based on your personal reading pace, the amount of daily reading time, and your familiarity with the subject matter.
What is the word count of Pocketbook Power?
The estimated word count for Pocketbook Power is approximately 72,000 words. This figure is calculated using industry-standard methods that consider genre-specific word density patterns, typical formatting and layout characteristics, and standard words-per-page ratios for published books.
This is an approximation — actual word count may vary based on font size, formatting, edition, and the presence of illustrations or charts.
Who is the author of Pocketbook Power?
Pocketbook Power was written by Bernice Kanner.
When was Pocketbook Power published?
The publication date for this specific edition is October 20, 2005. The original work may have been published on a different date.