Marketing plans

Malcolm McDonald

at 250 WPM

9h 33m

The average reader, reading at a speed of 250 WPM, would take 9h 33m to read Marketing plans.

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20

days at 30 min/day

573

total minutes

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Marketing plans

by Malcolm McDonald

2011

Wiley

573

9780470669976

0470669977

Description

"Marketing Plans, Seventh Edition presents a practical, no-nonsense style and approach that helps and encourages practicing managers with the difficult task of marketing planning. This helpful text illustrates the process of preparing a marketing plan, how to manage that process, and how to put the plan in action. The new edition has been thoroughly updated with contemporary thinking and includes new information on multi-channel integration and other new electronic routes to market. All case material and examples have also been revised."-- "This book is THE market leader on the topic. Now heading into its 7e its popularity speaks for itself - USP: The book is a rigorous step-by-step guide on how to do marketing planning. The step-by-step approach is taken within each chapter, and from chapter to chapter. - The book includes application questions, exercises at the end of every chapter, and mini-case studies. - An online student resource is available as an accompaniment to the book. - Detailed guidelines on how to implement all the concepts and methodologies outlined in the book to literally handhold the reader throughout the process"--

Frequently Asked Questions

How many pages are in Marketing plans?

This edition of Marketing plans has approximately 573 pages. Please note, this is an estimate and the exact page count can vary between hardcover, paperback, and e-book versions.

How long does it take to read Marketing plans?

For most readers, Marketing plans typically takes between 11h 56m and 7h 58m to complete. This is based on the book's length of approximately 143,250 words and common reading speeds.

Here's a detailed breakdown: • Continuous reading at 250 WPM: approximately 9h 33m of focused reading • Casual reading (30 minutes/day): you could finish in roughly 20 days • Estimated word count: 143,250 words

Your individual reading time will vary based on your personal reading pace, the amount of daily reading time, and your familiarity with the subject matter.

What is the word count of Marketing plans?

The estimated word count for Marketing plans is approximately 143,250 words. This figure is calculated using industry-standard methods that consider genre-specific word density patterns, typical formatting and layout characteristics, and standard words-per-page ratios for published books.

This is an approximation — actual word count may vary based on font size, formatting, edition, and the presence of illustrations or charts.

Who is the author of Marketing plans?

Marketing plans was written by Malcolm McDonald.

When was Marketing plans published?

The publication date for this specific edition is 2011. The original work may have been published on a different date.