Landing page optimization
by Tim Ash
Published
2008
Publisher
Wiley
ISBN-13
9780470174623
Description
How much money are you losing because of poor landing page design? In this comprehensive, step-by-step guide, you'll learn all the skills necessary to dramatically improve your bottom line, including identifying mission critical parts of your website and their true economic value, defining important visitor classes and key conversion tasks, gaining insight on customer decision-making, uncovering problems with your page and deciding which elements to test, developing an action plan, and avoiding common pitfalls. Includes a companion website and a detailed review of the Google Website Optimizer tool.
Subjects
Advances in Computers, Volume 49 (Advances in Computers)
The Internet for Dummies
Don't Make Me Think, Revisited
Designing Data-Intensive Applications
HTML & CSS
Learning PHP, MySQL & JavaScript
Frequently Asked Questions
Who is the author of Landing page optimization?
Landing page optimization was written by Tim Ash.
When was Landing page optimization published?
The publication date for this specific edition is 2008. The original work may have been published on a different date.