Integrated marketing communications
Philip J. Kitchen
Reading Time
at 250 WPM3h 13m
The average reader, reading at a speed of 250 WPM, would take 3h 13m to read Integrated marketing communications.
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7
days at 30 min/day
193
total minutes
Integrated marketing communications
Published
2004
Publisher
Routledge
Pages
193
ISBN-10
0415314208
Description
"The first introductory primer on integrated marketing communications available, this textbook combines the key foundations of theory with the best examples of contemporary practice, to illustrate how different aspects of integrated marketing communications (IMC) work together." "In addition to learning objectives, key terms, and discussion questions, the books includes a study guide and exam technique section. With key case studies on such international companies as Ford, NSPCC, Audi and Pan-Pharmaceutical this book illuminates the practice side of IMC in addition to providing a comprehensive introduction to the main theories to the subject. The textbook is a must-buy for anyone studying, teaching, or working in marketing."--Jacket.
Subjects
Advertising and promotion
Networks in marketing
Integrated advertising, promotion, and marketing communications
Communications in marketing
A reader in marketing communications
Reader in Marketing Communications
Frequently Asked Questions
How many pages are in Integrated marketing communications?
This edition of Integrated marketing communications has approximately 193 pages. Please note, this is an estimate and the exact page count can vary between hardcover, paperback, and e-book versions.
How long does it take to read Integrated marketing communications?
For most readers, Integrated marketing communications typically takes between 4h 1m and 2h 41m to complete. This is based on the book's length of approximately 48,250 words and common reading speeds.
Here's a detailed breakdown: • Continuous reading at 250 WPM: approximately 3h 13m of focused reading • Casual reading (30 minutes/day): you could finish in roughly 7 days • Estimated word count: 48,250 words
Your individual reading time will vary based on your personal reading pace, the amount of daily reading time, and your familiarity with the subject matter.
What is the word count of Integrated marketing communications?
The estimated word count for Integrated marketing communications is approximately 48,250 words. This figure is calculated using industry-standard methods that consider genre-specific word density patterns, typical formatting and layout characteristics, and standard words-per-page ratios for published books.
This is an approximation — actual word count may vary based on font size, formatting, edition, and the presence of illustrations or charts.
Who is the author of Integrated marketing communications?
Integrated marketing communications was written by Philip J. Kitchen.
When was Integrated marketing communications published?
The publication date for this specific edition is 2004. The original work may have been published on a different date.