Focus groups as qualitative research
David L. Morgan
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Focus groups as qualitative research
Published
1988
Publisher
Sage Publications
Pages
85
ISBN-10
0803932081
Description
"Focus Groups as Qualitative Research describes a variety of applications for focus groups in social science, pointing out its potential as a self-contained means of collecting data and as a supplement to other research methods, both qualitative and quantitative. The author compares the focus group to more common qualitative techniques - individual interviewing and participant observation - stressing the advantages and weaknesses of each. He presents a thorough treatment of practical issues of planning and running a focus group and suggests ways research can be designed around the technique. The volume closes with a look at the potential contributions of focus groups to qualitative research and with an annotated list of suggested readings."--Publisher description
Subjects
Focus group interviews
The Focus Group
Individual versus group interviews
Focus group interviews in education and psychology
Guidelines for studies using the group interview technique
Using focus group interviews as a continuous and cumulative measure of the effects of school restructing and reform
Frequently Asked Questions
How many pages are in Focus groups as qualitative research?
This edition of Focus groups as qualitative research has approximately 85 pages. Please note, this is an estimate and the exact page count can vary between hardcover, paperback, and e-book versions.
How long does it take to read Focus groups as qualitative research?
For most readers, Focus groups as qualitative research typically takes between 1h 46m and 1h 11m to complete. This is based on the book's length of approximately 21,250 words and common reading speeds.
Here's a detailed breakdown: • Continuous reading at 250 WPM: approximately 1h 25m of focused reading • Casual reading (30 minutes/day): you could finish in roughly 3 days • Estimated word count: 21,250 words
Your individual reading time will vary based on your personal reading pace, the amount of daily reading time, and your familiarity with the subject matter.
What is the word count of Focus groups as qualitative research?
The estimated word count for Focus groups as qualitative research is approximately 21,250 words. This figure is calculated using industry-standard methods that consider genre-specific word density patterns, typical formatting and layout characteristics, and standard words-per-page ratios for published books.
This is an approximation — actual word count may vary based on font size, formatting, edition, and the presence of illustrations or charts.
Who is the author of Focus groups as qualitative research?
Focus groups as qualitative research was written by David L. Morgan.
When was Focus groups as qualitative research published?
The publication date for this specific edition is 1988. The original work may have been published on a different date.