Ethical marketing
Patrick E. Murphy
Reading Time
at 250 WPM4h 48m
The average reader, reading at a speed of 250 WPM, would take 4h 48m to read Ethical marketing.
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10
days at 30 min/day
288
total minutes
Ethical marketing
by Patrick E. Murphy, Patrick Murphy, Gene R. Laczniak
Published
August 25, 2004
Publisher
Prentice Hall
Pages
288
ISBN-13
9780131848146
ISBN-10
0131848143
Description
Publisher description: Ethical Marketing examines a range of issues that marketing managers face. The book begins with a discussion of relevant ethical concepts and theories. Chapters are devoted to ethics in marketing research and target marketing, product issues, channels and pricing questions, advertising and marketing on the Internet, and selling. The volume concludes with a chapter on implementing ethical marketing through corporate policies and culture. The authors support the text with exhibits that add clarity to concepts discussed in each chapter. Questions for readers to ponder are incorporated into the text. Each chapter concludes with "Ideas for Ethical Marketing" that presents action steps for marketing executives.
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Frequently Asked Questions
How many pages are in Ethical marketing?
This edition of Ethical marketing has approximately 288 pages. Please note, this is an estimate and the exact page count can vary between hardcover, paperback, and e-book versions.
How long does it take to read Ethical marketing?
For most readers, Ethical marketing typically takes between 6h 0m and 4h 0m to complete. This is based on the book's length of approximately 72,000 words and common reading speeds.
Here's a detailed breakdown: • Continuous reading at 250 WPM: approximately 4h 48m of focused reading • Casual reading (30 minutes/day): you could finish in roughly 10 days • Estimated word count: 72,000 words
Your individual reading time will vary based on your personal reading pace, the amount of daily reading time, and your familiarity with the subject matter.
What is the word count of Ethical marketing?
The estimated word count for Ethical marketing is approximately 72,000 words. This figure is calculated using industry-standard methods that consider genre-specific word density patterns, typical formatting and layout characteristics, and standard words-per-page ratios for published books.
This is an approximation — actual word count may vary based on font size, formatting, edition, and the presence of illustrations or charts.
Who is the author of Ethical marketing?
Ethical marketing was written by Patrick E. Murphy, Patrick Murphy, Gene R. Laczniak.
When was Ethical marketing published?
The publication date for this specific edition is August 25, 2004. The original work may have been published on a different date.