Customer Relationship Management in der Praxis
Volker Bach
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Customer Relationship Management in der Praxis
by Volker Bach, Hubert Österle
Published
2000
Publisher
Springer Berlin Heidelberg
Pages
1
ISBN-13
9783642583568
ISBN-10
3642583563
Description
Das St. Galler Modell für prozesszentriertes Customer Relationship Management basiert auf Praxiserfahrungen, die in acht Fallstudien führender Unternehmen dokumentiert sind: Ganzheitliches Kundenbindungsmarketing der Direkt Anlage Bank; Contact Center der Swisscom; Kampagnen- und Kundenmanagement bei Genossenschaftsbanken; Kundenzentrierte Prozesse und Systeme der Credit Suisse, LGT Bank in Liechtenstein und Neuen Zürcher Zeitung; Management von Projekt- und Kundenwissen bei der SAP. Das Gesamtmodell beschreibt mit Kunden-, Kanal- sowie Prozess- und Wissensmanagement die wesentlichen Instrumente zur radikalen Ausrichtung auf Kundenprozesse. Eine Übersicht der achtzehn wichtigsten Einführungsmethoden aus Literatur, Beratung und von Systemanbietern unterstützt die erfolgreiche Projektdurchführung.
Subjects
Integrated Marketing Communications
Total integrated marketing
Management-Technologien
Personalmanagement
Management geschäftsbereichsübergreifender Innovationsvorhaben
Integratives Medienmanagement
Frequently Asked Questions
How many pages are in Customer Relationship Management in der Praxis?
This edition of Customer Relationship Management in der Praxis has approximately 1 pages. Please note, this is an estimate and the exact page count can vary between hardcover, paperback, and e-book versions.
How long does it take to read Customer Relationship Management in der Praxis?
For most readers, Customer Relationship Management in der Praxis typically takes between 1m and 1m to complete. This is based on the book's length of approximately 250 words and common reading speeds.
Here's a detailed breakdown: • Continuous reading at 250 WPM: approximately 1m of focused reading • Casual reading (30 minutes/day): you could finish in roughly 1 day • Estimated word count: 250 words
Your individual reading time will vary based on your personal reading pace, the amount of daily reading time, and your familiarity with the subject matter.
What is the word count of Customer Relationship Management in der Praxis?
The estimated word count for Customer Relationship Management in der Praxis is approximately 250 words. This figure is calculated using industry-standard methods that consider genre-specific word density patterns, typical formatting and layout characteristics, and standard words-per-page ratios for published books.
This is an approximation — actual word count may vary based on font size, formatting, edition, and the presence of illustrations or charts.
Who is the author of Customer Relationship Management in der Praxis?
Customer Relationship Management in der Praxis was written by Volker Bach, Hubert Österle.
When was Customer Relationship Management in der Praxis published?
The publication date for this specific edition is 2000. The original work may have been published on a different date.