Contemporary Advertising
by Bovee, Courtland L., Arens, William F.
Published
1997-02-01
Publisher
McGraw-Hill Education (ISE Editions)
ISBN-13
9780071140195
ISBN-10
0071140190
Frequently Asked Questions
Who is the author of Contemporary Advertising?
Contemporary Advertising was written by Bovee, Courtland L., Arens, William F..
When was Contemporary Advertising published?
The publication date for this specific edition is 1997-02-01. The original work may have been published on a different date.