Branding
Johnson, Michael
Reading Time
at 250 WPM5h 20m
The average reader, reading at a speed of 250 WPM, would take 5h 20m to read Branding.
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Test my reading speedEnter speed in words per minute
11
days at 30 min/day
320
total minutes
Branding
Published
2016
Publisher
Thames & Hudson
Pages
320
ISBN-13
9780500518960
ISBN-10
0500518963
Description
In this book Johnson strips everyday brands down to their basic components, with case studies that enable us to understand why we select one product or service over another and allow us to comprehend how seemingly subtle influences can affect key life decisions. The first part of the book shows how the birth of a brand begins not with finding a solution but rather with identifying the correct question the missing gap in the market to which an answer is needed. Johnson proceeds to unveil hidden elements involved in creating a successful brand from the strapline that gives the brand a narrative and a purpose to clever uses of typography that unite design and language. This book explores every step of the development process required to create the simplest and most immediately compelling brands.
Subjects
Frequently Asked Questions
How many pages are in Branding?
This edition of Branding has approximately 320 pages. Please note, this is an estimate and the exact page count can vary between hardcover, paperback, and e-book versions.
How long does it take to read Branding?
For most readers, Branding typically takes between 6h 40m and 4h 27m to complete. This is based on the book's length of approximately 80,000 words and common reading speeds.
Here's a detailed breakdown: • Continuous reading at 250 WPM: approximately 5h 20m of focused reading • Casual reading (30 minutes/day): you could finish in roughly 11 days • Estimated word count: 80,000 words
Your individual reading time will vary based on your personal reading pace, the amount of daily reading time, and your familiarity with the subject matter.
What is the word count of Branding?
The estimated word count for Branding is approximately 80,000 words. This figure is calculated using industry-standard methods that consider genre-specific word density patterns, typical formatting and layout characteristics, and standard words-per-page ratios for published books.
This is an approximation — actual word count may vary based on font size, formatting, edition, and the presence of illustrations or charts.
Who is the author of Branding?
Branding was written by Johnson, Michael.
When was Branding published?
The publication date for this specific edition is 2016. The original work may have been published on a different date.