Brandchild
Martin Lindström
Reading Time
at 250 WPM5h 21m
The average reader, reading at a speed of 250 WPM, would take 5h 21m to read Brandchild.
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Test my reading speedEnter speed in words per minute
11
days at 30 min/day
321
total minutes
Brandchild
by Martin Lindström, Martin Lindstrom, Patricia B. Seybold
Published
2004
Publisher
Kogan Page, Limited
Pages
321
ISBN-13
9781280435089
Description
"Based on the world's most extensive study of tween attitudes and behaviours ever conducted, BRANDchild is the first book to look in-depth at the phenomena behind global kids and their relationships with brands. Conducted by Millward Brown, the leading global market research agency, the BRANDchild survey involved several thousand kids from more than 70 cities in 15 countries (throughout Europe, Asia, the United States and South America). Several renowned experts including best-selling author Patricia B Seybold (Customers.com) share their unique views on kids' trends and fascinating marketing techniques." "BRANDchild summarizes this research, as well as decades of experience from a variety of other sources on how to market to kids. It looks at their life priorities, hopes and dreams and reveals the true drivers of kids' trends by analyzing teen-minority groups, communities and clubs." "Packed with practical advice on how to create kids' brands, including more than 50 fascinating previously unpublished case studies, BRANDchild proposes new innovative ways of marketing to this young audience. It is required reading for anyone wanting a fresh insight into this increasingly influential and demanding consumer group."--Jacket.
Subjects
Frequently Asked Questions
How many pages are in Brandchild?
This edition of Brandchild has approximately 321 pages. Please note, this is an estimate and the exact page count can vary between hardcover, paperback, and e-book versions.
How long does it take to read Brandchild?
For most readers, Brandchild typically takes between 6h 41m and 4h 28m to complete. This is based on the book's length of approximately 80,250 words and common reading speeds.
Here's a detailed breakdown: • Continuous reading at 250 WPM: approximately 5h 21m of focused reading • Casual reading (30 minutes/day): you could finish in roughly 11 days • Estimated word count: 80,250 words
Your individual reading time will vary based on your personal reading pace, the amount of daily reading time, and your familiarity with the subject matter.
What is the word count of Brandchild?
The estimated word count for Brandchild is approximately 80,250 words. This figure is calculated using industry-standard methods that consider genre-specific word density patterns, typical formatting and layout characteristics, and standard words-per-page ratios for published books.
This is an approximation — actual word count may vary based on font size, formatting, edition, and the presence of illustrations or charts.
Who is the author of Brandchild?
Brandchild was written by Martin Lindström, Martin Lindstrom, Patricia B. Seybold.
When was Brandchild published?
The publication date for this specific edition is 2004. The original work may have been published on a different date.