Boomer marketing
Ian Chaston
Reading Time
at 250 WPM4h 28m
The average reader, reading at a speed of 250 WPM, would take 4h 28m to read Boomer marketing.
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9
days at 30 min/day
268
total minutes
Boomer marketing
by Ian Chaston
Published
2009
Publisher
Taylor & Francis Group
Pages
268
ISBN-13
9781134010004
Description
Baby boomers (consumers in the 50+ age bracket) are the wealthiest, fastest growing consumer group in the world. Despite this, the vast majority of marketing spend is focused on much younger people. Recessions always dampen consumer spending, but in the 21st century's first recession, the decline in spending among the younger age group has been amplified by excessive borrowing and collapsing house prices. More so than ever before, the current global recession highlights the need for firms to revise their marketing strategies and practices in order to remain competitive. In this book, Ian Chaston uses original case material to propose strategic solutions that take advantage of the moneyed segments of the maturing boomer market. Key topics covered include: Marketing errors made by UK banks in the current global crisis Market researchCustomer targeting Marketing strategies and pricing innovationPromotion and distribution A world first, Boomer Marketing is useful for students of marketing and consumer behaviour and is essential reading for practitioners who understand the need for money-oriented marketing. Additional lecturer material available at www.routledge.com/9780415489638
Subjects
Frequently Asked Questions
How many pages are in Boomer marketing?
This edition of Boomer marketing has approximately 268 pages. Please note, this is an estimate and the exact page count can vary between hardcover, paperback, and e-book versions.
How long does it take to read Boomer marketing?
For most readers, Boomer marketing typically takes between 5h 35m and 3h 43m to complete. This is based on the book's length of approximately 67,000 words and common reading speeds.
Here's a detailed breakdown: • Continuous reading at 250 WPM: approximately 4h 28m of focused reading • Casual reading (30 minutes/day): you could finish in roughly 9 days • Estimated word count: 67,000 words
Your individual reading time will vary based on your personal reading pace, the amount of daily reading time, and your familiarity with the subject matter.
What is the word count of Boomer marketing?
The estimated word count for Boomer marketing is approximately 67,000 words. This figure is calculated using industry-standard methods that consider genre-specific word density patterns, typical formatting and layout characteristics, and standard words-per-page ratios for published books.
This is an approximation — actual word count may vary based on font size, formatting, edition, and the presence of illustrations or charts.
Who is the author of Boomer marketing?
Boomer marketing was written by Ian Chaston.
When was Boomer marketing published?
The publication date for this specific edition is 2009. The original work may have been published on a different date.