Being direct
Lester Wunderman
Reading Time
at 250 WPM5h 50m
The average reader, reading at a speed of 250 WPM, would take 5h 50m to read Being direct.
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12
days at 30 min/day
350
total minutes
Being direct
Published
September 2004
Publisher
Direct Marketing Association, Inc.
Pages
350
ISBN-13
9781931361439
ISBN-10
1931361436
Description
Lester Wunderman is an advertising legend, the pioneering father of direct marketing, to whom we owe the ubiquity of the American Express card, the creation of the Columbia Record Club, and the high profile of L.L. Bean. The visionary marketing techniques Wunderman conceived and perfected over his long and brilliant career transformed the advertising industry and will shape the interactive marketplace of the future. Here is his own story, in his own words, of how he did it - how he learned to make advertising pay. Direct marketing is a strategy for putting manufacturers directly in touch with consumers - the blueprint for the "disintermediation" of the digital world. Back in the fifties and sixties, while other ad agencies disdained what was then called mail-order selling, Lester Wunderman used his instincts and skills to revolutionize the industry. He was responsible for a number of firsts: He introduced bound-in subscription cards for magazines, founded the first "virtual store," introduced pre-printed newspaper inserts, and persuaded Time Inc. to use an 800 number to sell their magazines. Today, direct marketing accounts for 15 percent of all retail sales worldwide.
Subjects
This Side of Paradise
The Tragedy of Pudd'nhead Wilson
Loving
La sociedad del espectáculo
The complete works of Robert Browning Volume XVI
Confessions of an advertising man
Frequently Asked Questions
How many pages are in Being direct?
This edition of Being direct has approximately 350 pages. Please note, this is an estimate and the exact page count can vary between hardcover, paperback, and e-book versions.
How long does it take to read Being direct?
For most readers, Being direct typically takes between 7h 18m and 4h 52m to complete. This is based on the book's length of approximately 87,500 words and common reading speeds.
Here's a detailed breakdown: • Continuous reading at 250 WPM: approximately 5h 50m of focused reading • Casual reading (30 minutes/day): you could finish in roughly 12 days • Estimated word count: 87,500 words
Your individual reading time will vary based on your personal reading pace, the amount of daily reading time, and your familiarity with the subject matter.
What is the word count of Being direct?
The estimated word count for Being direct is approximately 87,500 words. This figure is calculated using industry-standard methods that consider genre-specific word density patterns, typical formatting and layout characteristics, and standard words-per-page ratios for published books.
This is an approximation — actual word count may vary based on font size, formatting, edition, and the presence of illustrations or charts.
Who is the author of Being direct?
Being direct was written by Lester Wunderman.
When was Being direct published?
The publication date for this specific edition is September 2004. The original work may have been published on a different date.