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L
L. De Chernatony
37 books found
Books by L. De Chernatony
From brand vision to brand evaluation
L. De Chernatony
From brand vision to brand evaluation
L. De Chernatony
2010
No page data
Creating powerful brands in consumer, service and industrial markets
L. De Chernatony
⏱ 7h 29m
Creating powerful brands in consumer, service and industrial markets
L. De Chernatony
1998
449 pp.
Creating powerful brands
L. De Chernatony
⏱ 4h 42m
Creating powerful brands
L. De Chernatony
1992
282 pp.
From brand vision to brand evaluation
L. De Chernatony
⏱ 5h 18m
From brand vision to brand evaluation
L. De Chernatony
2006
318 pp.
Developing pan-European brands in the single European market
L. De Chernatony
Developing pan-European brands in the single European market
L. De Chernatony
1992
No page data
A user guide to the VAX/VMS system
L. De Chernatony
⏱ 5h 24m
A user guide to the VAX/VMS system
L. De Chernatony
1991
324 pp.
2001
L. De Chernatony
2001
L. De Chernatony
1996
No page data
Marka
L. De Chernatony
⏱ 4h 21m
Marka
L. De Chernatony
2003
261 pp.
Creating powerful brands in consumer, service and industrial markets
L. De Chernatony
⏱ 8h 16m
Creating powerful brands in consumer, service and industrial markets
L. De Chernatony
2010
496 pp.
Did brand managers ever jump on the same brand wagon as brand consultants
L. De Chernatony
⏱ 38m
Did brand managers ever jump on the same brand wagon as brand consultants
L. De Chernatony
1996
38 pp.
Developing a brand performance measure for financial services brands
L. De Chernatony
⏱ 34m
Developing a brand performance measure for financial services brands
L. De Chernatony
2002
34 pp.
International branding
L. De Chernatony
⏱ 22m
International branding
L. De Chernatony
1995
22 pp.
Criteria to assess brand success
L. De Chernatony
⏱ 20m
Criteria to assess brand success
L. De Chernatony
1998
20 pp.
The value of triangulation
L. De Chernatony
⏱ 26m
The value of triangulation
L. De Chernatony
2002
26 pp.
Services brands' values
L. De Chernatony
⏱ 11m
Services brands' values
L. De Chernatony
2004
11 pp.
The role of the brand revisited
L. De Chernatony
The role of the brand revisited
L. De Chernatony
1997
No page data
Factors limiting the attainment of ultra high vacuum below 10-10torr
L. de Chernatony
Factors limiting the attainment of ultra high vacuum below 10-10torr
L. de Chernatony
1971
No page data
The seven pillars of powerful brands
L. De Chernatony
The seven pillars of powerful brands
L. De Chernatony
1992
No page data
Categorising brands: evolutionary processes underpinned by two key dimensions
L. De Chernatony
Categorising brands: evolutionary processes underpinned by two key dimensions
L. De Chernatony
1992
No page data
Managers' perceptions of competitors' positioning
L. De Chernatony
⏱ 15m
Managers' perceptions of competitors' positioning
L. De Chernatony
1995
15 pp.