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Hubert Gatignon

21 books found

Books by Hubert Gatignon
Statistical analysis of management dataHubert Gatignon
⏱ 6h 38m

Statistical analysis of management data

Hubert Gatignon

2003398 pp.
The multinational corporation's degree of control over foreign subsidiariesHubert Gatignon
⏱ 42m

The multinational corporation's degree of control over foreign subsidiaries

Hubert Gatignon

198742 pp.
To standardize or not to standardizeHubert Gatignon
⏱ 34m

To standardize or not to standardize

Hubert Gatignon

199534 pp.
AdstratHubert Gatignon
⏱ 2h 40m

Adstrat

Hubert Gatignon

1990160 pp.
Statistical Analysis of Management DataHubert GATIGNON

Statistical Analysis of Management Data

Hubert GATIGNON

2014No page data
New Product and Services DevelopmentHubert Gatignon
⏱ 27h 52m

New Product and Services Development

Hubert Gatignon

20101672 pp.
Statistical analysis of management data; third editionHubert Gatignon
⏱ 9h 48m

Statistical analysis of management data; third edition

Hubert Gatignon

2014588 pp.
Marketing cooperation among rivalsHubert Gatignon

Marketing cooperation among rivals

Hubert Gatignon

1998No page data
Diffusion of innovationHubert Gatignon
⏱ 1h 8m

Diffusion of innovation

Hubert Gatignon

198968 pp.
The INSEAD-Wharton Alliance on globalizingHubert Gatignon
⏱ 7h 31m

The INSEAD-Wharton Alliance on globalizing

Hubert Gatignon

2004451 pp.
Market Response and Marketing Mix ModelsDouglas Bowman
⏱ 1h 30m

Market Response and Marketing Mix Models

Douglas Bowman

201090 pp.
The Multinational Corporation's Degree of Control over Foreign SubsidiariesHubert Gatignon

The Multinational Corporation's Degree of Control over Foreign Subsidiaries

Hubert Gatignon

1988No page data
MARKSTRAT3Jean-Claude Larréché
⏱ 3h 30m

MARKSTRAT3

Jean-Claude Larréché

1997210 pp.
Making Innovation Last : Volume 1Hubert Gatignon
⏱ 4h 15m

Making Innovation Last : Volume 1

Hubert Gatignon

2015255 pp.
Making Innovation Last : Volume 2Hubert GATIGNON
⏱ 7h 36m

Making Innovation Last : Volume 2

Hubert GATIGNON

2015456 pp.
MarkstratHubert Gatignon

Markstrat

Hubert Gatignon

1977No page data
Markstrat3 - Simulacion Estrategica de MercadotecniaHubert Gatignon

Markstrat3 - Simulacion Estrategica de Mercadotecnia

Hubert Gatignon

2001No page data
MARKSTRAT A Marketing Strategy Game Teaching NotesJean-Claude Larreche

MARKSTRAT A Marketing Strategy Game Teaching Notes

Jean-Claude Larreche

1977No page data
ADSTRAT : Advertising Strategy Decision Support SystemGatignon, Hubert, Burke, Raymond R

ADSTRAT : Advertising Strategy Decision Support System

Gatignon, Hubert, Burke, Raymond R

1994No page data
Markstrat 2Jean-Claude Larreche
⏱ 4h 0m

Markstrat 2

Jean-Claude Larreche

1990240 pp.