B

Bernard Cova

13 books found

Books by Bernard Cova
Consuming experienceBernard Cova
⏱ 3h 44m

Consuming experience

Bernard Cova

2006224 pp.
Consumer tribesBernard Cova
⏱ 6h 0m

Consumer tribes

Bernard Cova

2007360 pp.
Au-delà du marchéBernard Cova
⏱ 2h 55m

Au-delà du marché

Bernard Cova

1995175 pp.
Stratégies de soumission aux appels d'offres internationaux de projets industrielsBernard Cova

Stratégies de soumission aux appels d'offres internationaux de projets industriels

Bernard Cova

1989No page data
La vie sociale des marquesBernard Cova
⏱ 3h 16m

La vie sociale des marques

Bernard Cova

2017196 pp.
The postmodern explained to managersBernard Cova

The postmodern explained to managers

Bernard Cova

1996No page data
Cosuming ExperienceBernard Cova
⏱ 3h 23m

Cosuming Experience

Bernard Cova

2006203 pp.
Project marketingBernard Cova
⏱ 3h 56m

Project marketing

Bernard Cova

2002236 pp.
Start-Ups and the Mobilization of Social InteractionsFranck Barès

Start-Ups and the Mobilization of Social Interactions

Franck Barès

2023No page data
Stratégies d'incertitudeBernard Cova
⏱ 3h 16m

Stratégies d'incertitude

Bernard Cova

1996196 pp.
Interpretive Consumer ResearchBernard Cova

Interpretive Consumer Research

Bernard Cova

2008No page data
Interpretive Consumer Research. Qualitative Market ResearchBernard Cova

Interpretive Consumer Research. Qualitative Market Research

Bernard Cova

2014No page data
Le Marketing d'affaires Bernard Cova
⏱ 4h 8m

Le Marketing d'affaires

Bernard Cova

2003248 pp.